Integrated Marketing Specialist - HFAD in Milford at Hertrich Family of Automobile Dealerships

Date Posted: 8/2/2020

Job Snapshot

Job Description

Integrated Marketing Specialist

Hertrich Family of Automobile Dealerships seeks an Integrated Marketing Specialist to join our Marketing Team!

-    Do you thrive in a fast-paced environment where you have unlimited career potential?

-    Are you an enthusiastic individual who wants to work for a mission driven company?

.....then our Company is the right fit for you!   Hertrich Family of Automobile Dealerships, the largest automotive group in Delaware and the Eastern Shore is seeking an Integrated Marketing Specialist to join our professional team.

We offer:

  • Extremely Competitive Salaries
  • Medical, Dental, Vision, Disability, & Life Plans
  • Paid Vacation
  • Paid Holidays
  • Personal Days
  • 401K Plan with Employer Match
  • Employee Purchase Discounts

Integrated Marketing Specialist DUTIES include but are not limited to:

  • Facilitate the coordination of fully integrated retail marketing campaigns
  • Manage internal and external digital marketing resources
  • Contribute to the planning and development of Marketing campaigns and content
  • Implements, maintains, measures and evaluates digital marketing strategy including SEO, SEM and associated programs to ensure effective execution online marketing strategies
  • Develops content for websites, blogs and social media including Facebook, Twitter, YouTube, etc. with consistent brand messaging and department goals in mind. Ensures content is updated at regular intervals and maintained accurately
  • Serves as the point person for the groups' merchandising efforts.  Tracks and measures standards; coordinating on a store level regularly
  • Brainstorm new and creative growth strategies in digital
  • Tracks and assists in reputation management with a global view; assisting on a store level when necessary
  • Tracks competition's messaging to ensure our messaging continues to hold competitive advantage through evaluation of competitor's media and digital presence
  • Serves as point person for day to day inner office digital marketing communication and outreach
  • Assists in the planning, coordination and execution of events for the group
  • Other duties as assigned

Integrated Marketing Specialist Requirements:

  • Associate Degree or higher required, with 2+ years of Digital Media, Marketing and Communications experience
  • Results driven with strong analytic skills with the ability to think strategically
  • Must be able to work under pressure, meet deadlines and be flexible in working on multiple projects simultaneously
  • Must be a team player and be able to interact and communicate clearly will staff at all levels across the organization
  • Excellent oral and written communication skills.   High fluency in Microsoft Office Suite with focus on Excel and PowerPoint
  • Strong math skills
  • Proficient in popular engagement and monitoring tools such as HootSuite and Google Analytics
  • Basic graphic editing and optimization skills: Adobe Photoshop, Illustrator and InDesign
  • Some automotive industry experience a plus

 "Offers of employment are conditional. Candidates must successfully complete a Pre-Employment Drug Screening, Criminal Background Check, and Motor Vehicle Record Check.  A criminal record will not automatically disqualify an applicant from employment.  We are a drug-free workplace.   We are an EEO/ AA employer.  Job seekers will be given consideration without regard to their disability or protected veteran status."